PRIVACY POLICY

Last Updated: May 11, 2026

Eason Builders Group ("we," "us," or "our") operates https://www.ebgflorida.com/ (the "Website"). Your privacy is important to us, and we are committed to protecting the personal information you share with us.

This Privacy Policy describes the types of information we collect, how we use it, who we share it with, and your rights regarding your personal data. By using our Website, you agree to the collection and use of information as described in this policy.

1. INFORMATION WE COLLECT

We collect information that you voluntarily provide to us and information that is automatically gathered when you visit our Website.

Personal Information You Provide

When you fill out a contact form, request a quote, sign up for our newsletter, or otherwise interact with us, we may collect:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type, device information, operating system

Information Collected Automatically

When you visit our Website, we automatically collect certain technical information to help us understand how visitors use our site and to improve your experience:

  • Browser type and version
  • Operating system
  • IP address
  • Pages visited and time spent on each page
  • Referring website (how you found us)
  • Device identifiers
  • Click patterns and interaction data
  • Date and time of your visit

2. HOW WE USE YOUR INFORMATION

We use the information we collect to serve you better and operate our business effectively:

  • Respond to your inquiries and provide the services you request
  • Communicate with you about your requests, questions, or transactions
  • Improve our Website, products, and services based on your feedback and usage patterns
  • Personalize your experience on our Website
  • Send administrative information, such as updates to our terms or policies
  • Analyze trends and gather statistical data to improve our marketing and operations
  • Protect against fraudulent, unauthorized, or illegal activity
  • Comply with applicable laws and regulations
  • Send you email marketing communications, newsletters, and promotional offers (you can unsubscribe at any time)
  • Send SMS/text message communications regarding your inquiry or promotional offers (with your express consent)
  • Display targeted advertisements based on your interests and browsing behavior
  1. THIRD-PARTY SERVICES

Analytics & Performance Tracking

To better understand how visitors interact with our Website and to continually improve our user experience, we use the following analytics services:

  • Google Analytics
  • Google Tag Manager
  • Google Search Console
  • CallRail (call tracking, dynamic number insertion)

These tools help us see which pages are most popular, how visitors navigate through our site, and where we can make improvements. The information collected is used to generate aggregate statistics and is not used to personally identify individual visitors.

Advertising & Conversion Tracking

We work with advertising partners to reach potential customers and measure the effectiveness of our marketing campaigns. We use:

  • Meta Pixel (Facebook/Instagram)
  • Google Ads Conversion Tracking

These technologies allow us to

  • Understand how effective our advertising campaigns are
  • Show you relevant advertisements on social media platforms and other websites
  • Measure actions you take after seeing or clicking on our ads
  • Create custom audiences for advertising purposes based on website activity

You can adjust your advertising preferences through each platform's settings, or use browser-based tools to limit tracking.

Remarketing/Retargeting

We use remarketing services to advertise on third-party websites to previous visitors of our Website. This means that after visiting our Website, you may see our ads on other websites. These services use cookies to serve ads based on your past visits.

You can opt out of remarketing by

  • Adjusting your ad settings on Google, Facebook, or other platforms
  • Using browser extensions that block tracking �� Clearing your cookies regularly

Customer Relationship & Communication Management

We use the following platforms to manage our relationship with you and communicate effectively:

  • GoCRM

When you submit a contact form on our Website, your information is stored in our CRM system (GoCRM). This allows us to:

  • Respond to your inquiries promptly
  • Send follow-up emails regarding your request
  • Send text messages if you have provided consent
  • Send periodic email communications about our services
  • Maintain a record of our interactions with you

You may receive email or text communications from us through this platform. You can opt out of marketing communications at any time by clicking "unsubscribe" in any email or replying STOP to any text message.

Call Tracking

We use CallRail for call tracking and dynamic number insertion. This service:

  • Displays unique phone numbers to track the source of incoming calls
  • Records call metadata (duration, time, caller location)
  • May record calls for quality assurance purposes (you will be notified)
  • Helps us understand which marketing efforts drive phone inquiries

Phone numbers displayed on our website may be tracking numbers that forward to our business line.

4. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our Website and hold certain information.

Types of cookies we use

Essential Cookies

Required for the Website to function properly. These cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our Website by collecting anonymous information.

Marketing Cookies

Used to deliver relevant advertisements and track ad campaign performance.

Functional Cookies

Remember your preferences and settings to enhance your experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

Cookie Management

  • Most browsers allow you to control cookies through settings
  • You can delete cookies that are already on your device
  • Visit www.allaboutcookies.org for more information on managing cookies

5. DATA SECURITY

We take the security of your personal information seriously and implement industry-standard measures to protect it:

  • SSL/TLS encryption to protect data transmitted between your browser and our servers
  • Secure hosting infrastructure with regular security updates
  • Limited access to personal data on a need-to-know basis
  • Regular security reviews and vulnerability assessments
  • Staff training on data protection best practices

While we strive to protect your personal information, no data transmission over the Internet or electronic storage system can be guaranteed to be 100% secure. We encourage you to take steps to protect your own information, such as keeping your login credentials confidential.

We do not sell your personal information to third parties.

  1. YOUR RIGHTS UNDER GDPR (European Users)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing of your personal data
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

Legal Basis for Processing

We process your data based on: consent, contract performance, legal obligations, and/or legitimate interests.

To exercise these rights, contact us at valerie@ebgflorida.com. We will respond within 30 days.

  1. YOUR RIGHTS UNDER CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights:

  • Right to Know: What personal information we collect, use, disclose, and sell
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of your personal information
  • Right to Non-Discrimination: Equal service and price, even if you exercise your privacy rights

Categories of Personal Information Collected

  • Identifiers (name, email, phone, IP address)
  • Commercial information (purchase history)
  • Internet/network activity (browsing history, interactions)
  • Geolocation data
  • Inferences drawn from the above

To submit a CCPA request, contact us at valerie@ebgflorida.com or call us. We will verify your identity before processing requests.

  1. CHILDREN'S PRIVACY

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at valerie@ebgflorida.com. If we discover we have collected information from a child under 13, we will delete it promptly.

  1. SMS/TEXT MESSAGE COMMUNICATIONS

When you provide your phone number and consent to receive text messages, you agree to receive SMS communications from Eason Builders Group and our service providers.

Types of Messages You May Receive

  • Responses to your inquiries or form submissions
  • Appointment confirmations and reminders
  • Service updates and important notifications
  • Promotional offers and marketing messages (if you opt in)

Important Information

  • Message frequency varies based on your interactions with us
  • Message and data rates may apply depending on your wireless carrier and plan
  • Carriers are not liable for delayed or undelivered messages

How to Opt Out

Reply STOP to any text message to unsubscribe from future marketing messages. You will receive a confirmation message. Note that you may still receive transactional messages related to active service requests.

For Help

Reply HELP to any message, or contact us at valerie@ebgflorida.com.

Data Sharing

Your mobile information will NOT be shared with third parties or affiliates for marketing or promotional purposes. All SMS consent data and related mobile information is used solely for the purpose of delivering the communications you have requested from us.

We do not sell, rent, or lease your phone number or SMS consent information to any third party.

10. DATA RETENTION

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

When personal information is no longer needed, we securely delete or anonymize it.

11. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws.

We take appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy, including:

  • Standard contractual clauses
  • Data processing agreements
  • Privacy Shield frameworks (where applicable)

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date at the top
  • Sending an email notification for material changes (where applicable)

We encourage you to review this Privacy Policy periodically for any changes.

13. CONTACT US

We welcome your questions, comments, and concerns about this Privacy Policy. If you have any questions or wish to exercise your privacy rights, please contact us:

Eason Builders Group

6812 Gulf of Mexico Drive
Longboat Key, Florida 34228
United States

Email: valerie@ebgflorida.com
Website: https://www.ebgflorida.com/

We will make every effort to respond to your inquiry within a reasonable timeframe.